Using the SCQA framework in your next presentation can help you communicate your ideas clearly and persuasively. Here’s how you can apply each component:
•Situation: Start by setting the context. Describe the current state of affairs that your audience is familiar with. For example, if you’re presenting a new marketing strategy, you might begin with an overview of the current market trends and your company’s recent performance. Example: “Over the past year, our company has seen steady growth in our core markets, with a 10% increase in sales.”
•Complication: Introduce the problem or challenge that needs to be addressed. This should be something that disrupts the current situation and requires attention. Example: “However, we’ve noticed a significant increase in competition, which has started to impact our market share.”
•Question: Pose the key question that arises from the complication. This question should guide the focus of your presentation and lead to the search for a solution. Example: “How can we maintain our growth trajectory and counteract the rising competition?”
•Answer: Provide your solution or recommendation. This is where you present your main ideas and strategies to address the question. Example: “To tackle this challenge, we propose a new marketing strategy that leverages digital channels and focuses on customer engagement. This includes targeted social media campaigns, influencer partnerships, and enhanced customer loyalty programs.”
By structuring your presentation this way, you ensure that your audience understands the context, recognizes the problem, and sees the logical progression to your proposed solution. This makes your message more compelling and easier to follow.
Reference and further Reading:
1.https://www.linkedin.com/advice/0/how-do-you-craft-compelling-story-your-client
2.https://jutarut-jun.medium.com/storytelling-by-scqa-framework-minto-pyramid-principle-6e10c9a7f8d0
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