Learning

EI – Evolution Index in Pharmaceutical Marketing

The Evolution Index (EI) is a metric used to evaluate the performance of a product relative to the overall market growth. It is calculated by comparing the growth rate of a specific product to that of the market. The formula for the Evolution Index is: EI=(1+Product Growth Rate)/(1+Market Growth Rate) Interpretation: •EI > 1: The product is growing faster […]

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80/20 Principle

The 80/20 Principle, also known as the Pareto Principle, states that 80% of outcomes result from 20% of causes. This principle, discovered by economist Vilfredo Pareto, highlights the imbalance between inputs and outputs. In various contexts, such as business, personal productivity, and economics, a small proportion of efforts or resources often leads to the majority

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SCQA Framework

Using the SCQA framework in your next presentation can help you communicate your ideas clearly and persuasively. Here’s how you can apply each component: •Situation: Start by setting the context. Describe the current state of affairs that your audience is familiar with. For example, if you’re presenting a new marketing strategy, you might begin with

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